Is this for real?

I’m a Chevy-man, but this is embarrassing.
An ad for Chevrolet trucks is in my most recent Car and Driver magazine, November 2015.
Chevy is doing this: interviews of its car-designers. It’s a fairly good idea.
The ad claims “Grilles are like cowboy boots — they are your calling-card.”
The fact Chevrolet thinks its pickup grille is a premier selling-point is ridiculous.
At least to me.
Like I’m gonna buy a Chevrolet pickup based on its grille.
I admit the appearance of a car is probably the most important factor in my purchase decisions.
—And that it be All-Wheel-Drive; to reduce my snowblowing.
I currently have a 2012 Ford Escape, which I felt looked better than the 2003 Honda CR-V I had.
Although that wasn’t the reason I bought it. It was the age of the Honda, plus the Escape was much friendlier to my dog.
I don’t think Chevy’s pickup grill looks very good.
It’s a shame Chevrolet takes grille-appearance so seriously — which reflects that truck-buyers take it seriously.
Then yesterday I saw what appeared to be the new Dodge RAM pickup.
They ruined it! I’m not attracted to the Dodge’s scoop front-end, although I feel it saved Dodge trucks. And I know a lotta people think it looks butch.
But the new front-end of the Dodge RAM pickup is a disaster.
I bet a lotta truck buyers are turned off. And the Chevy and Ford front-ends aren’t inspiring.